about

we are

Good Chemistry is the cosmetic design lab for start ups. We support the brands creating the future in skincare, homecare and wellbeing.

our story

our story*

If you're wondering who I am and what I'm about. My name is Therèse and I'm passionate about skincare, wellbeing and cosmetic science. I've been through the gamut of running my own self-funded skincare brand as well working in research labs and owning a wellbeing centre in Melbourne.

Good Chemistry* is the happy byproduct of all this — cosmetic chemist, naturopath and scientist — as well as my search for, and obsession, with  active and natural skin and personal care products.  My passion all thing skincare, stems from years of skin problems, trialling existing products and formulating my own range of successful skincare and natural health lines.

I know what it means to put yourself out there and start a new brand. I've been there. At Good Chemistry*, it's not just me but our team supporting you. We help you solve some of the toughest problems start ups face like:

1. How do find a way to get started?
2. How do I do this on a budget?
3. How do I achieve this...but make it more natural?  
4. What do I need to do to get this to market?

Have a read of our website, and when you are ready — yes really ready — to get started building your dream brand, book a Discovery Call.

We are Good Chemistry*, and we are the cosmetic lab for start ups and businesses who want to scale.

Cosmetic chemist with beaker of herbal emulsion
our standard

our standard*

Our aim to set a new standard in the formulation and design of innovative, bioactive, ethically made and natural products. We believe in the power and beauty of natural, plant-derived skincare, home and beauty products and how they enrich your wellbeing and daily life.

We work to support the brands creating the future in skincare, homecare and wellbeing. Our values-based standard is:

Our R&D lab is busy not only formulating new products, but researching and extracting active ingredients ourselves where possible, to ensure potency, affordability and bioavailability.

We actively source and support local raw materials. botanicals and suppliers. We practice eco-conscious research, formulation and manufacturing.

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future
forward
measuring cylinder with leaf icon
conscious
consumption
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pure, active & biocompatible

Our R&D lab is busy not only formulating new products, but researching and extracting active ingredients ourselves where possible, to ensure potency, affordability and bioavailability.

We actively source and support local raw materials. botanicals and suppliers. We practice eco-conscious research, formulation and manufacturing.

meet the team

our team*

Team avatar image
Therese Bullen
Founder | Cosmetic Chemist | Naturopath
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Vanessa Choi
Virtual Assistant | Customer Lead
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Lana Steiner
Marketing Consultant | Product Manager
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Clare Bullen
Brand Strategist | Designer

Good Chemistry* works to support clients in New Zealand, Australia and globally.


We are a team of skincare nerds, thinkers, designers, activators, doers.

Therese is a member of the NZ Australian Society of Cosmetic Chemists (NZSCC) and International Federation of Societies of Cosmetic Chemists (IFSCC)

our standard

why choose us?

Transparency on what you get as part of the formulation development process, we provide detailed information so you can make an informed decision before proceeding.

We are an independent agency — you own the formula and method.  You're not tied down to a particular manufacturer, quantities or brand of raw materials — we're in your corner.  

We specialise in innovative natural formulas. Our team not only includes cosmetic chemists but naturopath and health practitioner, bringing strengths in herbal medicine, nutrition, physiology and wellbeing.

Our R & D is focused on microbiome, reducing TEWL, skin barrier, natural preservation, novel botanical ingredients and biotechnology with a special interest in addressing skin concerns.

We exist to create positive change for people and planet — we are committed to clean, green and sustainable.

We offer options to suit all budgets from bootstrapped start ups to established brands.

GOOD CHEMISTRY
image of cosmetic products
THE SKINCARE LAB FOR START UPS
GOOD CHEMISTRY
image of cosmetic products
THE SKINCARE LAB FOR START UPS
GOOD CHEMISTRY
image of cosmetic products
THE SKINCARE LAB FOR START UPS
GOOD CHEMISTRY
image of cosmetic products
THE SKINCARE LAB FOR START UPS